Regarded as „the queen of berries“ (without actually being a berry), grows best on land well-exposed to the sun. 

Being fleshy and juicy, enriched on vitamins and minerals, and with its original flavour, strawberries are greatly desired in all kinds of industries. 

The most popular variety in Serbia is Senga Sengana. Due to the suitable climate and land of this region, Serbian strawberries are characterized by high percentage of dry matter.